On February 18, 2019, the Central Committee of the Communist Party of China and the State Council issued the "Outline of Development Plan for the Guangdong-Hong Kong-Macao Greater Bay Area" (hereinafter referred to as the "Outline"). With the development of the blueprint for the Guangdong-Hong Kong-Macao Greater Bay Area, a dynamic and international competitiveness The first-class Bay Area and world-class city clusters are rising.
       The "Outline" proposes to optimize the layout of the manufacturing industry in the Pearl River Delta and comprehensively promote the upgrading of the manufacturing industry in the Pearl River Delta. Taking advantage of the advantages of international resources, industrial clusters, transportation and logistics under the planning of the Greater Bay Area, the degree of industrial integration within the Pearl River Delta will be further improved, and the manufacturing industry will usher in a broader space for development.
       As a pioneer in the field of electric heating in China, Weibo has been deeply engaged in the hot water field for more than 20 years. In recent years, with the upgrading of consumption, Weibo has been continuously exploring the direction of manufacturing transformation and upgrading. With the release of the Greater Bay Area plan, Weibo once again sounded Upgrade the horn, accelerate the pace of enterprise upgrade, and conform to the trend of the times.

　　Excellent product quality is the most basic condition for products to be recognized by consumers. From the beginning of Weibo’s establishment, Weibo has taken the quality route and introduced imported production equipment from Germany and Italy. With strong manufacturing strength and product technology advantages, Weibo’s Product quality has been recognized by the industry and consumers.
        It can be said that product quality has been the foundation for Weibo to gain a foothold and growth in the home appliance industry for more than 20 years. For more than 20 years, Weibo has always adhered to the requirement of quality first, from the inspection of purchased parts, product appearance design, production and research and development. Weibo strives for excellence in every aspect of material selection and so on. Whether it is electric heating or combustion heating, Weibo puts quality first, strives to perfect every detail, and presents high-quality products to consumers around the world.

　　To strike iron, you still need to be hard. For the front-line business personnel, the product is ammunition, and there is no product power. The front-line charge is equivalent to no weapon. For this reason, in addition to sticking to the product quality, Weibo has also been focusing on the product in recent years. A series of innovative breakthroughs.
      The design breaks through the traditional electric water heater round barrel, single and bulky design method, develops personalized, beautiful and high-value products, and launches the Gemini moon and Gemini rectangular ultra-thin machines, breaking everyone's recognition of the large and bulky water heaters. In terms of functions, with the widespread attention to health, Weibo has launched many healthy living aquatic products, which are deeply loved by consumers. In 2018, the new product F30XE, in addition to self-service sewage discharge and dual-effect antibacterial functions, was issued by the Guangdong Provincial Microbiological Testing Center According to the test report, the sterilization rate is as high as 99.97%; the bigger highlight is the front-mounted water purifier, which filters the bathing water from the source for healthy filtration, which greatly improves the consumer experience.
      As consumers continue to pay attention to health, Weibo will continue to deepen the healthy living water product line in the future to provide consumers with a healthier and more comfortable bathing experience. In terms of product design, Weibo will continue to innovate and develop towards fashion, refinement and youthfulness. In 2019, Weibo and the School of Industrial Design of Hubei University of Technology will jointly build an internship training base, which will inject strong impetus into Weibo's product design. In the future, Weibo's products will be both healthy and fashionable.

　　High-quality marketing depends not only on products, but also on brands, so that technology and quality have a window to the outside world. With the advent of "consumption upgrade", the market update and iteration speed continues to accelerate, which puts forward higher requirements for enterprise development. Enterprises must reflect quickly and continuously upgrade to create a brand value image that can fit the minds of future consumers. Win the market share in the future and gain wider recognition.
      How to upgrade the brand and meet the needs of consumers is a question that Weibo urgently needs to think about. In order to better face the future, Weibo will launch the new century brand innovation project to comprehensively upgrade the Weibo brands MI, VI and SI. In the past, the communication between Weibo and consumers was more on the product level. The fully upgraded Weibo brand will strengthen communication with consumers outside of the product, clearly convey Weibo’s core values, and be more conducive to enhancing brand recognition. Degree and communication power, let more consumers know and understand the Weibo brand.
      When an industry enters the stage of growth and competition, the key to the competition lies in the internal strength of the enterprise, and the internal strength is reflected in the products and brands. With the help of various favorable factors in the planning of the Greater Bay Area, Weibo will continue to promote products and brands, lead the development of the company with product strength, and promote the development of the company to a new level with brand upgrades.