Recently, the "2014-2015 China Home Appliance Industry Brand Evaluation Results Conference" hosted by the China Home Appliance Research Institute and supported by Zhongyikang Times Market Research Co., Ltd. was held in Beijing, releasing 70 outstanding home appliance brands.


Among them, "Weber" and A O. Brands such as Smith and Haier were jointly selected as one of the "Top Ten Brands of Storage Electric Water Heaters in China 2014-2015". Weber water heater has been selected as one of the "Top Ten Electric Water Heater Brands" for three consecutive years, which is a recognition of Weber's product quality and a affirmation of Weber's brand building.

Brand competitiveness is always the core competitiveness of enterprises. Zhang Yumin, the general manager of Weber New Energy Company, said, "In 2015, China's economic development entered a new normal, and the situation is not very optimistic. In such difficult times, Weber still does not change its determination and confidence to 'become a brand', and dare to invest heavily. In September and December, the advertising film of Weber water heater will be shown on CCTV-1, CCTV-3, CCTV-7, before the CCTV News, the Avenue of Stars, the Book of Getting Rich and other columns every day, with a maximum of six rolling exhibitions. At the same time, during the National Day, the advertising film of Weber water heater will be shown on Zhejiang TV, Hunan TV, Jiangsu TV, and China TV. Good Voice Season 4, Running Brothers, Happy Camp and other well-known programs are popular.


An excellent enterprise should not only provide consumers with cost-effective products and high-quality services, but also use its brand to convey its core values and sense of social responsibility. Weber will continue to adhere to the product strategy of "quality first, high cost-effectiveness", resolutely implement the brand promotion strategy of "1+5+X", strive to build the Weber brand, and provide Chinese consumers with more comfortable and energy-saving water heaters.