On the morning of March 7th at 9:00 am, the 2016 Weber Water Heater Marketing Annual Conference with the theme of "Same Frequency Resonance, Unity, and Breakthrough" kicked off at the Gordon Hotel in Shunde, Guangdong.

The annual meeting brings together people from all over the world to celebrate the beauty of Guangdong. This is the annual event for Weber water heaters and the most anticipated moment for Weber people. Nearly 170 Weber agents from all over the country, including Ou Yongyuan, Chairman of Guangdong Weber Electric Appliance Co., Ltd., Ou Jieying, Vice Chairman, Zhang Yumin, Vice Chairman and General Manager of Guangdong Weber New Energy Company, and Lao Zifeng, Executive Vice President, attended the meeting.


Multiple measures to calmly cope with the new normal


In the past year of 2015, due to the global economic downturn, Weber Group also faced great development challenges, "said Ou Jieying, Vice Chairman of Weber Group.

Economic downturn, Weber continues to make efforts


The video "Downward Power" can be regarded as a microcosm of Weber's water heater marketing work in 2015. In 2015, faced with a continuously sluggish economic situation, Weber continuously sought its own breakthroughs and upgraded the application of technologies such as self cleaning of inner liners and dual effect antibacterial agents; Launch multiple new products such as Golden Armor, Free Wash, Little Chef Treasure, Doraemon, etc; Signed contracts with multiple industry media outlets and logged into CCTV, Zhejiang, Jiangsu, and Hunan TV to enhance brand awareness; Carry out activities such as "Hundred Regiments Battle" and "Trade in for New" to further cultivate channels and expand network.

Of course, the more the economy declines, the more it cannot do without the support of agents. At the meeting, a group of contract abiding and trustworthy units in the field of logistics and commerce in 2015 were commended to encourage agents and manufacturers to work together and resonate with each other.

Huoli Future 2016 New Product Release


Mr. Lao Zifeng, Executive Vice President of Weber New Energy, launched new products in 2016 from three aspects: "Fresh Technology", "Flexible Styling", and "Round and Active Products". In 2016, Weber will continue to expand its live aquatic product line and serve consumers with "fresh technology"; Flexible styling "aims to meet the needs of more consumers with a more flexible and modern product appearance; Continuing to enrich the five major categories of electric water heaters and expand the product line, Weber also has an important measure in terms of products - launching a heavyweight gas water heater, truly a "flexible product", providing more choices and a more comfortable bathing experience for users, further enriching Weber's image as a hot water expert in China.

Resonant at the same frequency, gather strength, unite and break through together


At the meeting, General Manager Zhang Yumin explained the 2016 business policy, marketing strategy, and specific implementation strategies in a clear and concise manner. He pointed out that tonnage determines status, and speed determines height. In 2016, Weber will focus on four aspects: channels, products, promotion, and after-sales service to expand its product line, enhance the competitiveness and brand awareness of Weber products, further improve after-sales service, enhance service quality, and prepare for the growth of sales scale.

The Weber Water Heater Marketing Annual Conference on "Same Frequency Resonance to Break Through the Situation" has successfully concluded. In 2016, Weber's hot water business has set sail. We believe that through this conference, agents will be more in line with Weber in 2016, resonate with each other in the same frequency, and create a more brilliant chapter!