In 2015, as the economy continued to decline, competition in the home appliance industry became more intense. While many home appliance companies were struggling to survive in the industry reshuffle, Weber water heaters had already gained unanimous recognition from industry insiders for their advanced technology and reliable product quality. To this day, Weber water heaters not only focus on enterprise development, but also pay attention to promoting brand building, constantly improving in product and brand promotion, bringing a safer and more comfortable bathing experience to more consumers.


Persist in product upgrading and consolidate professional brand positioning

In 2016, Weber water heaters will adhere to product upgrades from three aspects: "fresh technology", "flexible styling", and "round and lively products", deepen brand connotation, and consolidate professional brand positioning. In terms of technology, we will upgrade and apply multiple technologies such as self cleaning of the inner liner, Newon antibacterial, and intelligent WIFI. We will continue to conduct in-depth research in areas such as live water and healthy bathing, and use core cutting-edge technologies to ensure the competitiveness of Weber products; In terms of electric heating products, Weber will launch new products such as "Twin Moon", "Twin Star", "Invisible King", and "Health Wash Care Edition" in 2016, further enriching the dual gallbladder ultra-thin and tailless wire control product line, truly standing from the perspective of consumers, and being closer to consumer needs in terms of product appearance and function; In addition, Weber will also heavily launch gas water heaters, expand product categories, provide more diverse choices for users, enrich Weber's image as a Chinese hot water expert from the technical and product levels, and consolidate the professional brand positioning of Chinese hot water experts.


Strengthen brand promotion and establish a good brand image

In 2015, Weber brand launched the "1+5+X" publicity strategy, effectively increasing brand exposure through self media, industry media, CCTV and other promotional platforms. In 2016, Weber will continue to strengthen brand promotion. In addition to increasing the utilization of self media such as the company's official website and Weber News, on the one hand, it will continue to deepen cooperation with industry media such as Modern Home Appliances, Aiken Home Appliances, and China Home Appliance Network to further enhance Weber's industry authority and exposure. On the other hand, with the rise of new consumer forces in China's post-80s and post-90s generations, in order to adapt to the promotion methods favored by young consumer groups, in 2016, Weber will increase its publicity efforts through new media such as WeChat and portal websites. Utilizing the advantages of strong interactivity, easy dissemination, and wide dissemination range of new media, Weber will strengthen the timeliness of dissemination, enhance interaction with consumers and distributors, and improve its popularity among young consumer groups. Zhang Yumin, General Manager of Weber New Energy, emphasized at the marketing annual meeting that "in 2016, we need to make good use of self media and focus on expanding our brand.


Overall, in 2015, the brand promotion of Weber water heaters was based on both industry media and new media. It not only emphasized authority, but also followed the trend of modern development in form, becoming increasingly diversified and youthful. The content was more timely and interactive, making broadcasting no longer boring and monotonous. The brand promotion was carried out through multiple channels and a wide range of channels, allowing more consumers to know, understand, and fall in love with Weber！